Semalt and SEO
In today’s digital world, we’ve all heard about the benefits of launching a website, creating an online presence and converting site visitors into paying customers.
Starting a website is exciting but it’s just the start of promoting a business online. Making sure it can be found in search engines and getting it to the top of Google results is where the hard work really starts.
Here’s a quick story for you. It’s about a business owner that put months of time and effort into a shiny new website to promote its services and products. Despite the best efforts and attempts to boost traffic, the website remained at the bottom of search engine ranks and the investment failed to convert into an increase in sales.
Sound familiar? Thankfully, it doesn’t have to be that way. With the use of SEO and website analytics, a website can be transformed so that it will hit the top spots in online searches.
As with most things in life, applying a little expertise can go a long way when it comes to SEO. Think about the difference between working out at a gym alone or with a personal trainer. The results are almost always better, quicker and longer lasting when working out with a trainer. The same approach can be applied to creating a successful online presence by enlisting the support of SEO and marketing experts to help your business rise up through the search engine ranks.
Semalt has been built by a team of such experts and has been helping clients around the world to raise their online profile for more than a decade. Let’s take a look at who they are and what they do.
What is Semalt?
In a nutshell, Semalt is a Full-stack Digital Agency with the aim to make online businesses successful. With headquarters in Kyiv, Ukraine, Semalt works with clients worldwide by providing SEO promotion, web development and advanced analytics services, as well as creating explainer video content.
Semalt is a team of more than 100 creative IT and marketing professionals – plus resident pet turtle Turbo - with their roots firmly placed in digital technology. By working together and sharing years of expertise, the Semalt team has created an original SEO solution to help customers reach the most coveted of online positions - the top of Google search results.
As anyone that uses the internet will know, appearing in the top spots of search engine results is online gold. Not only does it raise visibility and boost web traffic, but for online businesses, it can also result in attracting more potential customers and an increase in sales.
So how does it work? Basically, there are two options: AutoSEO and FullSEO. But first, for those of you that are still unsure about the meaning of SEO, here is a little crash course.
What is SEO?
SEO stands for Search Engine Optimisation. That means that search engines like Google can find your article, blog, or website amongst the crowded world of online content and place it within their search results. The more optimised the content is for the search engine algorithms, then the higher up in the results it will appear.
It sounds simple but search engines regularly change their algorithms, which means what may have worked last year, won’t be as effective this year. There are countless articles available online with tips on how to optimize SEO, but one of the most effective tools is by using relevant keywords throughout a website. Then, you want to think about meta tags, optimizing headlines and images, link building and creating unique content.
All of the above takes time and planning, and for many business owners, time is precious (or at times a rare commodity). That’s where services like AutoSEO and FullSEO can help.
AutoSEO is a tool designed for smaller businesses that want to increase site traffic but may not be familiar with SEO and don’t want to make a big investment until they have seen real results.
The service starts with a brief report on the current status of a website, followed by a full analysis by an SEO specialist to spot errors and identify improvements to be made. An SEO Engineer then selects traffic-generating keywords that are relevant to the website and the business it promotes. Next, Semalt’s technology starts building links to niche-related web resources, with sites selected according to domain age and Google Trust Rank.
Once the tools are in place, Semalt provides customers with daily updates on how the promoted keywords are ranking, and regular analytical reports to assess the campaign effectiveness.
FullSEO provides integrated SEO solutions for larger businesses, people with several companies, or for those ready to invest a little more money into optimising a website and utilising SEO.
The FullSEO service follows similar principles to AutoSEO, but the solutions proposed are based on in-depth analysis, including a review of competitors, and guarantees significant website traffic growth with a high conversion rate. It’s basically a tool to send a website to the top of Google search results - fast.
By using FullSEO, Semalt’s team ensures that a website is fully compliant with SEO standards. This is done by optimizing a site internally and fixing errors, such as creating meta tags for keywords, improving the website HTML code, removing broken links and enhancing website interlinking. Other benefits of the FullSEO package include full assistance from Semalt for website development and the creation of SEO-friendly content. The result is a positive return on investment and long-term results.
As you have probably guessed by now, the key behind Semalt’s SEO services is the use of analytics to create a unique solution for each customer. However, the term “website analytics” can generate confusion, so let’s review what it means and how the process is used at Semalt.
What is Website Analytics?
Website analytics is a tool that is used to monitor the effectiveness of online marketing, as well as track the market position of your business and competitors.
Regular monitoring is essential for understanding the full scope of the business market. Not only does it help to establish relevant keywords for SEO and keep an eye on the performance of competitors, but it can also identify fresh opportunities for brand development on a regional basis, or new avenues for product distribution.
The Semalt package provides access to all analytical data required for tracking the growth of a website and identifying any potential barriers. It includes real-time rankings updates, white-label reports for presenting results and optional data upload through Semalt’s API. It’s also low cost but generates useful insights to help inform SEO strategies. The use of website analytics is a crucial part of the SEO puzzle and, with expert help, it can be used to transform a site into an effective business tool.
Happy Semalt clients
Semalt has worked on more than 5,000 websites and the client list spans across the world with businesses ranging from health and wellness to technology and property. Many happy customers have reported positive results with Semalt consistently receiving top reviews on Google and Facebook.
One such happy client is a UK-based online retailer specialising in raw honey and honey products. The aim was to get the company into the Top-10 ranking on Google and to increase organic traffic to the website. Within six months of using the FullSEO service, traffic increased by 4,810 per cent, monthly website visits increased by 12,411 and the number of keywords in Google TOP-100 went up from 147 to 10,549. The client was also featured in Google’s “People Also Ask” box, further boosting organic traffic to the site.
How did Semalt do it? The results were achieved by starting with an in-depth technical audit to identify areas that needed to be improved. The audit was then followed by a strategy to revamp the website, such as optimizing PageSpeed, restructuring the website and SEO content creation. After that, Semalt started promoting the website as part of the FullSEO package through an advanced link building campaign. The rest, as they say, is history.
For more case studies of happy Semalt customers, visit the website here.
Working with Semalt
Now that SEO and website analytics have been explained, what is like working with Semalt?
First, Semalt is a global company so finding a common language is not a problem. The team members speak English, French, Italian and Turkish, amongst others.
Second, getting started with AutoSEO is easy with a 14-day trial for just $0.99. This is followed up with the option to choose a plan to run for one month, three months, six months or one year. It’s a good way to sample the service before jumping into FullSEO.
Finally, Semalt offers customer support 24/7, which means that wherever you are in the world, you can contact a member of the team for help and advice. You can even meet the team online by visiting the About us page on the website.